March 29 - April 1, 2017 in Shenzhen, Guangdong Province, China, the exhibition SIMM 2017 was held. Full name of the exhibition is "Shenzhen International Machinery Manufacturing 2017". This exhibition is one of the largest in southern China. The main producers of tools and machining equipment of this region take part in it. Guangdong Province is the most industrially developed throughout China. Small and large consumers of tool and high-speed steels are located in this region to a greater extent than in other provinces of the country.
Dneprospetsstal has been participating in the Chinese exhibitions for the third year already. SIMM 2017 was important because it was held in the southern province of the country and the company was represented by its own stand, not inferior in size and design to our competitors. The stand of the enterprise was in the same pavilion with our competitors - manufacturers of high-speed tool steel grades, companies ASSAB, ERASTEEL, NACHI and others.
Dneprospetsstal took part in the event together with one of our partners – “Donguan Yufang Steel Co.” This company was given the right to be an authorized DSS dealer in Guangdong province and upon completion of the exhibition “Donguan Yufang Steel Co.” will promote the plant's products in this region legally.
We often encounter the fact that Dneprospetsstal metal products are supplied to the Chinese market under the brand of other companies. To final consumers, our products come in small lots and often with certificates from other manufacturers.
Therefore, one of the priority tasks of Dneprospetsstal's participation in SIMM 2017 was to announce itself in the Chinese market and introduce consumers to the company's profile and products. Thanks to this exhibition, many regional companies first learned about the existence of Dneprospetsstal and the range of our steel products. At the stand of the enterprise, Chinese consumers had the opportunity to receive a detailed consultation of the plant's technical specialists on the issues of technology and steel production, to discuss with sales managers the terms and details of product sales.
Dneprospetsstal in the Chinese market is currently represented by two agents who have a territorial division. The practice of working in the market through agents confirms its validity. Since the beginning of this year contracts already signed for more than the whole of last year. We work with Chinese companies that sell our steel, officially indicating Dneprospetsstal the manufacturer of the products sold. Participation in exhibitions together with partners is a good solution for strengthening partnership relations and promoting our products in this region.
Time forces Chinese consumers to improve the quality of their products. To do this, they require tool steel, which withstands the necessary loads and a long cycle of use. Dneprospetsstal products meet these parameters and the declared quality requirements.
As a result of negotiations at SIMM 2017, one can see the huge potential of this market, which should be used as fully as possible. Dneprospetsstal plans to expand the geography of sales in other regions of China. The experience of interaction with the Chinese consumer and the new contacts acquired at the exhibition will undoubtedly serve as a good springboard for further promotion of our company in the Asian region and development of new markets.